First things first – Make sure it is a business page
If you’re looking into setting up Facebook for business make sure you set up a Facebook page for your business – not a personal profile.
We sometimes see businesses making the mistake of creating a personal Facebook profile for their business. It’s an easy enough mistake to make – the business owner may not know how to set up a Facebook for business page or doesn’t know this option is available.
But I want to pick and choose who likes my business on Facebook!
Sometimes business owners say they want control over who likes their page or they only want their friends to see their page. This approach is very limiting – plus most people don’t want to share their personal profile information with a business.
Using a personal page for a business is against Facebook policy
Under Facebook’s terms & conditions (which of course we have all read) you are not allowed to promote a business through a personal Facebook profile. Facebook admins could shut down or suspend your account. This alone is a very good reason to change your personal page to a business page.
Facebook for business – the benefits of a Facebook page
Apart from that there are many good reasons why you need a Facebook business page for your business:
- People can ‘like’ your page, i.e. they do not have to send you a friend request as with a personal page (strangers will not be likely to send your business page a friend request as that means you will see their personal details). If a person visits your business and they had a good experience they can like you on FB (without you having to be their personal friend) and so recommend your business to all their friends.
- You can integrate your FB page with your website and a host of other services.
- Once you have over 30 likers, you will be able to see ‘insights’ which allows you to see how many people you have reached with a post, how many are sharing it, etc.
- You will have the options of using Facebook offers and ads.
- Running a business page through a personal profile looks unprofessional.
- You can use the places feature to show customers where your business is located and add contact information.
- You can add other people and staff to become administrators of the page so they can post news if you are unable to.
- If you set up your page with a completely separate login other than your own personal FB login, you would be able to pass the page on when you sell your business. This is a good selling point, especially if your page is well established with lots of likers.
As long as you follow the Facebook guidelines, they won’t shut your page down. For example, you are not allowed to send friend requests to your likers, Facebook can suspend your account if you do. There are other terms & conditions that you should read which apply to advertising on your page. We’ll deal with that in a later post.
Facebook can be a nightmare to come to grips with if you dig below the surface and it is constantly changing a bit of help may be in order.
So how do you set up a Facebook business page?
Like most things to do with Facebook it’s not always obvious how you set up a business page. Here’s a quick overview…
When you go to the main Facebook sign-up page (when logged out) the page creation link is only a small line under the green ‘sign up’ button saying ‘Create a page’. It is easy to miss.
click to enlarge