Before any web design begins we need to know something about your business. This information helps us set your website apart from the crowd and makes sure it delivers results.
Planning a website – key questions
Here are some questions that will help in planning a website and keep our focus on your main business objectives. You will note these questions focus on the basic business objectives of your website rather than the preferred visual design and how the site will be built. First things first:
About your business
- What does your business and its brand stand for?
- What is your relationship with your customers?
- What intrinsic values do you share with your best customers?
- What is it that your customers get from you that they won’t get elsewhere?
- What stops your customers from going to someone else, someone cheaper? What is your point of difference?
The Goals of your Website
When planning a website it is important to keep in mind that the website exists to sell a product, service or idea. So the big question is ‘What do you want your visitors to do?’
Do you want them to:
- Buy a product?
- Contact you about your services?
- Book a job?
- Make an appointment?
- Request a quote?
- Sign up to your newsletter?
- Join your club?
- Join your cause?
A key element in planning a website is to work out who your audience is and what they want from your website. You have the best understanding of your customers and should be able to answer the following:
- Who is the intended audience for the website? Is it the same as the usual people who buy your product or service? Are you trying to reach a new audience?
- What potential fears, uncertainties and doubts do your customers have about your product or service? How can these be overcome?
- What are the typical stages that your customers go through before buying your product or service?